Google Analytics Analysis On Web Traffic - 942 Words

There are a number of tools within Google Analytics that small businesses can leverage to increase and target sales in a specific region. When beginning the analytics process, companies of all types should first be concerned with the sources of their web traffic. Website traffic can come from website referrals, social media, or perhaps paid or organic search engine results. Acquisition Reporting, part of the Google Analytics tools package can identify the main sources of traffic. Acquisition Reporting has the ability to separate the type of device traffic is coming from, whether it be a mobile device or computer. If the majority of traffic is coming from a mobile device, a company should look into improving the mobile functionality of their site. As a general rule, companies should focus their attention or marketing on the areas that show the most traffic. A small business has less resources, so it becomes even more important to identify the main sources of traffic. Companies must fi rst understand their sources of traffic and where to focus their attention before making any attempts at increasing traffic. Utilizing Acquisition Reporting only scratches the surface of the capabilities in Google Analytics. Just by performing this type of action, companies are more likely to increase their conversion rates. Google Analytics can provide a summary of the type of actions visitors are taking when they arrive at the website. Utilizing the Site Usage tools, a company can look at theShow MoreRelatedInformation Gateway For Web Analytics1588 Words   |  7 Pagesthat tracking and analyzing website data is crucial to making sound business decisions, hence the growing favor for Web Analytics. Mysheo.com is a website providing courses and tips for students who are preparing for the IELTS test. In this project, we use Google analytics and Tableau to measure, collect, analyze and report onsite data for the purposes of understanding how the web site is used by its audience and how to optimize its usage. There are five steps in this continuous and repetitive process:Read MoreAnalysis : Web Analytics 2.0 : The Art Of Online Accountability And Science Of Customer Centricity1223 Words   |  5 Pageswhether small or large; to be linked to analytics and have a thorough understanding of converting the analytics into actionable insights in order to have a competitive advantage over others. Analytics is an important component of successful modern online businesses or the businesses with a website. According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik â€Å"Web Analytics is the analysis of qual itative and quantitative data fromRead MoreWeb Analytics Software Tools For A Tremendous Amount Of Customer Data786 Words   |  4 Pagesamount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on site. Yet, 80% of online retailers do not use their analytics sufficiently. Many don’t even track important actions like conversion rates and purchases. If one uses analytics only to measure the daily traffic, he is doing his self and his customers a disservice. Google Analytics has many ecommerce specific features which are not setup byRead MoreWeb Analytics, The Measurement, Collection, Analysis And Reporting Of Web1065 Words   |  5 PagesWeb analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for busi ness and market research, and to assess and improve the effectiveness of the business. Web analytics is characterized as a sway s examination of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programmingRead MoreDeveloping A Metric Based Web Analytics Approach For Increasing The Number Of Visitors At Sju Alumni Website761 Words   |  4 Pagesmetric based Web Analytics approach for increasing the number of visitors to SJU Alumni Website. To achieve this goal, we need to develop an optimal web analytics framework. This framework includes three methods. The first method is called the Data Capture which involves in collecting the right data using metrics. The second method is called Data Reporting which involves in reporting the key performance indicators and metrics using web analytics tools. Final method is called the Data Analysis which involvesRead MoreInternet Marketing Tool: Bouce Rate829 Words   |  3 PagesBounce rate Bounce rate is an internet marketing tool used for web sites analytics. Bounce rate is considered to be the most promising tool for understanding the status of any web sites. Bounce rate represents the percentage of visitors who entered the web sites and â€Å"bounced† (left the site) rather than continuing visting further pages on the same web sites. Bounce rate in simple layman terms can be said rate of effectiveness of web sites in encouraging the visitor to continue to their visit. ItRead MoreWhat Are Our Online Prospects?962 Words   |  4 Pagesalone that can lead significant website content improvement. The art of web analytics is used to answer those questions and many more. The key to website analytics is to effectively track behavior so that it can be studied and interpreted to provide meaning. Studying these behavioral patterns can be used to do anything from enhancing an organization’s marketing strategies to improving the entire business overall. Web analytics are often viewed in data dashboards. A dashboard should be a collectionRead MoreThe Http ) : A Description Of The Uniform Resource Locator758 Words   |  4 Pagesdocuments and other resources on the World Wide Web. The URL methods are also strings of characters used to identify a resource over a network. URL protocols include HTTP (Hypertext Transfer P rotocol) and HTTPS (HTTP Secure) for web resources, mailto for email addresses, ftp for files on a File Transfer Protocol (FTP) server, and telnet for a session to access remote computers. Fig.1 has shown the Google URL. The â€Å"http://† is protocol; â€Å"www† is subdomainï ¼â€ºÃ¢â‚¬Å"google† is the domain name; â€Å".com† is the firstRead MoreE Commerce And The Global Economy1278 Words   |  6 Pagesstrategic in order to increase the profits of their companies. Amazon.com is using sophisticated analytics applications. Amazon pioneered business analytics to become the leader of retail industry in the world. Another example of a major online retailer is TaoBao.com in China. It dominates the online retail industry in China and claims more than eight hundred million users and the number is still growing. Analytic tools are sometimes called â€Å"mysterious metrics† because not many people know how they workRead MoreGoogle Analytics And The Web T raffic Matters Essay1445 Words   |  6 Pagesthe internet era, websites have been obsessed with one thing over all others: traffic. Every website wants to maximize the number of visitors it gets, and they want that number to keep growing every month. The web traffic matters because it presents opportunities. Many sites rely on advertising to support their online business model, and the advertiser will pay a premium for better exposure. So if we have high traffic, we can charge those advertisers more for the privilege of annoying our visitors